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UVA Health is excited to announce the launch of a new and improved brand site, brand.uvahealth.com, designed to provide all team members with streamlined access to brand resources, design templates, and digital assets. This updated site, hosted on the Frontify platform, introduces significant enhancements to assets, functionality, and user experience.

Brandy Sweeney, Director of Marketing, explains the importance of the new site: "A strong, consistent brand is essential to building trust with our patients, colleagues, and community. This new brand site makes it easier than ever for our team to access the tools they need to create high-quality, on-brand materials that reflect UVA Health’s excellence and mission."

One of the most notable improvements is easier access to brand guidelines and standards. The site now features a comprehensive Visual Identity section that outlines the proper usage of UVA Health and UVA Health Children’s logos, colors, fonts, and graphic elements such as the rotunda, sunshine watermark, and split V. 

Additionally, team members will find guidance on photography, videography, iconography, and data visualization, along with links to available assets. A dedicated section explains clinic naming conventions, co-branding and sponsorship guidelines, policies on giveaways, patient education resources, and social media usage. 

Messaging guidelines provide best practices for patient-friendly language, a full Style Guide for copy, and organization-specific terms and abbreviations. A new Brand Architecture section helps clarify the relationships between UVA Health’s various entities, medical centers, programs, and service lines.

Key Enhancements

• Searchable Photo Library: New images added weekly for easy access.

• Icon Library: Direct downloads with customizable color options.

• Provider Headshot Library: Simplified access to official photos.

• Logo Library: Improved search functionality for quick downloads.

• Expanded Templates: Includes notecards, posters, flyers, brochures, rack cards, PowerPoint files, and stationery. Users can search for and swap images without ever leaving the design interface.

• New Template Options: Patient letters, flyers with QR codes, and multi-clinic or provider flyers. Clinic details such as addresses and phone numbers now auto-populate when selected from a dropdown menu, streamlining the design process.

• Greater Flexibility: Image swapping, auto-populating clinic details, and QR code uploads for clinical trial flyers.

Benefits of the New Brand Site

The previous brand website, uvahealthbrand.com, required manually approved unique user IDs and passwords for access, limiting ease of use. It also operated on a Drupal-based CMS with an external template management system that was no longer supported. Our new site eliminates these barriers, providing a streamlined, intuitive experience.

• Single Sign-On (SSO): Automatic access for all UVA Health team members.
• Streamlined Workflows: Direct asset downloads and integration with digital platforms.
• Brand Consistency: Enhanced template controls maintain a unified look and feel.
• Increased Efficiency: Reduced need for external freelance design resources.

"Our updated brand site is a game-changer for efficiency and collaboration. By streamlining access to logos, templates, and brand guidelines, we’re empowering our teams to communicate more effectively while maintaining a unified UVA Health identity," explains Leanne Walden, Associate Chief, Marketing. 

With this improved brand site, team members will find it easier than ever to create professional, on-brand materials that reflect our commitment to excellence. We encourage all team members to explore the new site, check out the FAQs, and take advantage of these enhanced resources!