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Did you know UVA Health has specific guidelines and policies that cover everything from how our logo displays on promotional items to how we name locations? 

The Brand Tip Series is designed to give you practical information on UVA Health’s brand guidelines and policies. The brand.uvahealth.com site is open to all UVA Health team members (use your computing ID and password). Browse resources and read the FAQs for more information.

If you have ideas for more tips, email rbrandonline.uvahealth.org. 

Branding Tip #1: Using UVA Health Logos Correctly 

When it comes to using logos in your materials, it's important to follow UVA Health’s branding guidelines to ensure consistency and clarity in our communications. Here are some key tips to keep in mind: 

• Which logo to use? | For most consumer-facing materials, always opt for the UVA Health and UVA Health Children’s logos. For internal or academic audiences, the academic entity or medical center logos may be appropriate. Business-related logos, including UVA Community Health, are reserved for HR and recruiting purposes only. 
• Creating your own logo | Please refrain from designing your own logos. Only approved logos should be used on official materials. For internal communications, operational groups, labs, and departments should use text as per the UVA Health signature system. 
• Logo lockups for departments and units | Only entities, medical centers, and specialty hospitals use a logo lockup. For other departments or service lines, please use the UVA Health logo and reference your specific clinic or program name in text. For special cases, like team apparel, contact the Office of Strategic Marketing and Communications to create a custom treatment that ensures proper logo use.  

By sticking to these guidelines, we can maintain a unified, professional brand across all communications.