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You are invited to participate in the next Medical Center Hour, "Medical Misinformation" on Wednesday, Feb. 16, from noon-1 p.m.

Public health has a long history of medical miscommunication and a reliance on non-evidence based and one-size-fits-all approach to messaging. This has contributed to suboptimal vaccination coverage rates, confusion about the safety of vaccine preservatives and waning trust in the medical and scientific establishment among some publics. In this fireside chat, Drs. Irène Mathieu and Seema Yasmin will explore how medical miscommunication fosters distrust and what communications scholarship can teach us about evidence-based approaches to effectively debunking myths and building resilience against pseudoscience.

Medical Misinformation 
Wednesday, Feb. 16
noon-1 p.m.
Zoom

Part of the Koppaka Family Foundation Lecture in Health Humanities series. Speakers include Seema Yasmin, MD, Clinical Assistant Professor, Primary Care & Population Health, School of Medicine, Director, Research and Education Programs, Stanford Health Communication Initiative, Stanford, CA; and Irène Mathieu, MD, moderator.

Medical Center Hour is free of charge and open to the public. For more information, see Center for Health Humanities and Ethics.

Watch Medical Center Hour recordings here.

Drs. Lemery and Martin have declared no personal/professional relationships with commercial entities producing healthcare goods and/or services related to this presentation. Medical Center Hour planning group members M.D. Childress PhD; R.J. Bonnie LLB; R. Carpenter DrNP; J.F. Childress PhD; M.F. Marshall PhD; J. Mutter MD MA; K. Reid PhD RN FNP-C CNL; L. Shepherd JD have no personal/professional relationships with commercial entities producing healthcare goods and/or services, while R. Dillingham MD MPH reports interests with Gilead and Warm Health Technology Inc. UVA Office of Continuing Medical Education faculty and staff have no personal/professional financial relationships with commercial entities producing healthcare goods and/or services.

How to Claim Continuing Education (CE) Credit for Medical Center Hour:

How to Claim Continuing Education (CE) Credit for Medical Center Hour: Using the Google Chrome or Firefox browser on a phone, tablet, or computer, go to https://cmetracker.net/UVA and log into your CE account with your email and password. Choose ‘CE Certificate-Eval for Credit,' enter Activity Code 142473 then complete and submit your evaluation. You have 30 days from this program date (16 February 2022) to evaluate and obtain credit for this program. This is the only way you can receive credit for this Medical Center Hour.

In support of improving patient care, the University of Virginia (UAV) School of Medicine/School of Nursing is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team. UVA School of Medicine/School of Nursing designates this live activity for a maximum of 1 AMA PRA Category 1 Credit.^TM  Physicians should claim only the credit commensurate with the extent of their participation in the activity. UVA School of Medicine/School of Nursing awards 1contact hour for nurses who participate in this educational activity and complete the post-activity evaluation. UVA School of Medicine/School of Nursing awards 1 hour of participation (consistent with the designated number of AMA PRA Category 1 Credit^TM  or ANCC contact hours) to a participant who successfully completes this educational activity. UVA School of Medicine/School of Nursing maintains a record of participation for six years.