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This October, UVA School of Medicine will launch a refreshed website that brings the school fully into the UVA Health digital ecosystem, creating a more seamless and consistent online experience for the many audiences who engage with the School of Medicine every day. 

The overhauled site represents a major milestone in the web evolution journey UVA Health began three years ago. By aligning the School of Medicine website with other UVA Health digital properties, the new platform strengthens consistency in branding, user experience, content strategy and overall digital engagement. 

“The refreshed site will offer a digital front door that better reflects the School of Medicine’s excellence in education, research, and clinical innovation while providing a more intuitive experience for users,” said Lisa Badeau, Chief Marketing and Communication Officer for UVA Health. “It is the culmination of several years of work and we are grateful to our SOM partners and the many individuals across UVA Health who have helped us achieve this milestone.”  

The project has been shaped through close collaboration between the UVA Health Marketing and Communication team, SOM leadership, and a steering committee of SOM stakeholders. This partnership will help ensure that the refreshed site meets the needs of SOM’s audiences, including faculty, researchers, staff, current and prospective students, alumni, and donors. 

“The School of Medicine serves many audiences with different goals and information needs,” said Jeremy Sibiski, MBA, Chief Operating Officer for SOM. “The updated website was designed with those myriad users in mind, making it easier for people to find the news and resources most relevant to them.” 

Among the most significant improvements are a more audience-centric navigation structure and an enhanced search experience, both designed to help visitors quickly locate information across the site. These enhancements are supported by a modern design framework that aligns with UVA Health’s digital standards while creating a cohesive user experience across all health system websites. 

The scale of the refresh project is expansive, covering 33,000 pages across 160 unique sections on the current School of Medicine site, and engaging more than 350 SOM web content editors. Working with other SOM stakeholders, these editors have prepared thousands of pages and resources to move to the new platform. To maintain the updated site post-launch, a streamlined governance model has been developed in partnership with SOM leaders and content editors. The new approach will support timely content updates while ensuring adherence to brand standards, accessibility requirements, and other digital best practices. 

The refreshed website underscores UVA Health’s continued commitment to delivering modern, user-focused digital experiences and marks the successful completion of a multi-year effort to create a unified web presence across the organization.